Vintage France – Avoriaz ski resort and the French Alps in 1978


April 1978: a bunch of geography students descend on France & Switzerland but this is no ordinary trip – we were visiting some pretty obscure places, ostensibly to learn. Which begs the question: why am I over 2000m up the alps in deep snow carrying a crate of beer?

The photos speak for themselves really: this was a very pleasant place. We could see how the ‘rich’ lived – or rather played. My naivety led to great pain: I had no idea that snow blindness was a thing and was just about the only person way up in the mountains and away from the resort that did not have goggles – or even sunglasses. Snow blindness was very unpleasant later in the day. Perhaps it is just as well I had a crate of beer with me…

Brochures from 1978

Page from one of the Avoriaz brochures including overview map, 1978. (click on images to enlarge)

…and a few snaps of ourselves, including the infamous photo of me carrying a crate of beer – in the middle of the Alps!

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